Apple AI for everyone: New features for developers

May 30, 2025

Apple plans to allow third-party developers to use its artificial intelligence models for software development, according to recent reports.

The announcement is expected to be made at the World Wide Developers Conference (WWDC) on 9 June 2025.

What the initiative involves

Access to AI models: Apple will provide third-party developers with access to the smallest on-device AI models, allowing them to integrate AI features into their apps. This will be done through a new software development kit (SDK) and related frameworks.

Focus on privacy: The initial phase will focus on models that run locally on the devices, offering greater speed and privacy protection as no connection to the cloud is required. Access to more advanced cloud-based models will be considered at a later stage.

Apple is looking to boost the development of applications that harness the power of artificial intelligence, making its devices more attractive to users and developers.

In this way, the company aspires to compete more effectively with other technology companies, such as Google and Samsung, in the field of artificial intelligence.

This move is reminiscent of Apple's previous strategies, where it initially kept its ecosystems closed and then opened them up to third parties, as was the case with the App Store and the Apple Watch apps.

The announcement is expected to be made officially at WWDC 2025, where Apple will unveil the new SDK and provide more details on how developers can integrate AI models into their apps.

This initiative may mark a new era for app development in the Apple ecosystem, with a focus on artificial intelligence and innovation.