3D Touch on Instagram too

September 18, 2015

Instagram opens the door to advertising by adopting Apple's 3D Touch.

The Instagram uses the 3D touch of Apple to attract those interested in the new advertising system it is launching in app. In fact, it was one of the apps used in the Apple event to demonstrate the new technology in practice.

To 3D touch enables users to interact with the new devices iPhone 6s and 6sPlus, using three different degrees of pressure, giving access to shortcuts and optimising the whole process.

The Instagram is the first to take advantage of this feature of the brand new iPhone to completely change the Instagram for Business, the advertising service that offers to 30 Countries worldwide. The ads in Instagram are aimed at both small and large companies that want something different and interactive for their advertising campaign.

We're excited to make it easy for businesses of all sizes to access more relevant ads on Instagram. We'll continue to improve our feedback mechanisms so that users have more control and relevance over the ads they see

the company said in a statement.

Together with the 3D Touch, The Instagram will add more features to their ads, such as "Install Now", "Sign Up", "Shop Now" and a new form of advertising, the "Marquee" for event campaigns. The advertising programme will be available worldwide by the end of the month. The app has 300 millions active users and only recently launched its advertising platform, after two years of testing.

From mirelen.