Samsung: will acquire an artificial intelligence startup to improve Galaxy AI personalisation

July 19, 2024

Samsung announced the acquisition of Oxford Semantic Technologies, a British startup specializing in knowledge graph technology.

This move aims to improve the artificial intelligence of Galaxy devices, making them more personal and tailored to users' needs.

The knowledge graph technology will allow Samsung to offer improved searches and recommendations that are more closely linked to the context of use and user preferences.

In addition, the management of large volumes of data will become more efficient, enhancing Samsung's ability to analyse and process information in real time.

Oxford Semantic Technologies' core AI engine, known as RDFox, will provide advanced analytics and predictive capabilities, such as anomaly detection and predictive maintenance, that can be applied to various Samsung products and services.

These features are expected to enhance the user experience and provide more personal and efficient solutions for Galaxy device users.