"If it's not an iPhone, it's not an iPhone"

July 16, 2015

Two new iPhone commercials reveal the simplest reason to buy an iPhone

Last week, the Apple released two new commercial spots for the new iPhone, targeting the mind rather than the emotion, as we have been used to, while vaguely hinting at the inferiority of all competing products.

Read what the differences are between Android and iOS users

In the first commercial entitled "Hardware & Software", η Apple highlights the fact that it is she who designs both the hardware, and the software of the iPhone. This is a clear allusion to Android phones, most of which run software from Google but their devices are made by various companies. "If it's not an iPhone, it's not an iPhone," the spot concludes. See the video Here:

How to switch from Android to iPhone

The second advertisement, entitled "Loved" moves along the same lines, highlighting that 99% of iPhone users love their phone. Are we to assume Apple has evidence that a smaller percentage of Android fans feel the same way about their own device? The users featured in the ad are texting and sending emojis, Facetimeing and having an amazing time with their iPhone. Watch the video here:

4 reasons that make Android fans jealous of iOS

Naturally, the two commercials stirred up a reaction. Read the key points that we spotted, gazing at the shiny advertisements and doing a little research in forums and comments from enthusiasts and non-enthusiasts alike. fans.

First of all, the slogan is stolen from an old ...Apple ad "If you don't have an iPhone" from 2011. See it here:

The lack of emotion and aggression surprised many, since when you're first you don't need to talk ironically about the competition.

Some commented on the fact that while the iPhone sell themselves, perhaps the Apple should put the emphasis on advertising the Apple Watch.

Some called them boring, some extremely to the point! Some are looking for reasons why 1% doesn't love the iPhone his.

Both ad shots also focused on a range of attractive apps and games that users can download from the App Store.

And two useful things for music fans: in the spot "Hardware & Software" the song you hear is Black Mambo from Glass Animals while in "Loved" the Too Original From Major Lazer. Bless you Shazam!

from Mirelen