Microsoft's new men's grooming range is scented with... Xbox!

June 5, 2019

Various gaming lifestyle products are slowly making their appearance across the global market, with the primary purpose of promoting their brand as best they can.

We have often seen clothes, furniture, food and drinks launched under the names of many games, focusing on a target group who want to bring home their favourite game or gaming machine but with a different use.

Microsoft has done something similar, working with Axe to create the new Xbox Lynx range of men's grooming products.

This series will be exclusive to the Australian market and is called Lynx, which is of course what the Axe is called outside of the United States market.

It consists of body spray, shower gel, shower gel and deodorant.

Microsoft hopes that Xbox enthusiasts everywhere will support these products, using them alongside endless hours of gaming.