Apple is rumoured to be considering recreating its own TV.

November 19, 2024

Rumours suggest that Apple may be looking again at producing its own TV, a concept that has been mentioned in the past but never fully materialised.

While the company has invested heavily in streaming services through Apple TV+ and is constantly upgrading Apple TV devices, this idea is coming back because of new technology being incorporated into the company's existing solutions, such as Vision Pro.

Some analysts believe that Apple's growing interest in the smart home space could lead to a product that combines features such as a built-in camera for FaceTime, improved gaming capabilities and direct interaction with the company's AI technology.

However, it remains unclear whether Apple will create a full-fledged TV or whether it will simply continue with the Apple TV upgrades, which are more flexible and compatible with other TVs.